Deskripsi Pekerjaan
Are you a passionate marketing professional looking to make an impact in the fast-paced world of FMCG? Our client, a leading player in the consumer goods industry, is seeking a results-driven Assistant Brand Manager to join their marketing team in Jakarta. In this role, you will play a pivotal part in shaping the brand identity, driving product visibility, and executing high-impact promotional activities across Modern Trade (MT) and General Trade (GT) channels.
As an Assistant Brand Manager, you will bridge the gap between creative strategy and commercial execution. You will work closely with sales and trade marketing teams to ensure that our product campaigns not only capture consumer attention but also directly support sales growth and market share expansion. If you have a sharp eye for market trends, a analytical mind for sales data, and a flair for brand activation, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand activation strategies for FMCG products in MT and GT channels.
- Collaborate with cross-functional teams to ensure effective promotional materials reach all target outlets.
- Monitor and analyze sales performance data to evaluate the ROI of promotional activities.
- Coordinate with internal stakeholders to manage product launches and lifecycle management.
- Maintain consistent brand communication across all offline and digital trade touchpoints.
- Identify market opportunities through consumer insights and competitor analysis.
- Manage relationships with external vendors and agencies for event and promo collateral production.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 2-3 years of experience in Brand Management or Trade Marketing, preferably within the FMCG sector.
- Strong understanding of MT and GT retail landscapes in Indonesia.
- Proven ability to manage budgets and deliver projects within deadlines.
- Excellent analytical skills with proficiency in Microsoft Excel and PowerPoint.
- Creative mindset with strong problem-solving and communication abilities.
- Fluent in Bahasa Indonesia and English, both written and verbal.