Deskripsi Pekerjaan
Fraser and Neave (F&N) is a leading FMCG conglomerate with a proud legacy of over 130 years in the region. We are driven by our purpose to refresh and inspire the world, anchored by our iconic portfolio of beverages, dairy, and publishing products. We are currently seeking a dedicated Assistant Manager, Insights to join our Strategy and Insights team based in our Shah Alam headquarters.
This role is central to our strategic heartbeat. You will be tasked with the collection, analysis, and synthesis of vast data landscapes spanning consumer behaviour, market dynamics, and our own product performance. You are not just a number-cruncher; you are a strategic storyteller who can bridge the gap between complex datasets and executive decision-making.
Your primary responsibility will be to lead the insights function by proactively identifying business opportunities and risks through deep data analysis. You will manage full-cycle research projects, from briefing external agencies to presenting findings that directly shape our brand strategies and go-to-market plans. In this capacity, you will work very closely with the Marketing, Sales, and R&D teams to ensure our innovations are truly consumer-centric.
We are looking for a leader who can manage the Insights & Analytics budget, build strong relationships with external partners, and elevate the internal capabilities of our team. You will provide mentorship to a team of analysts, ensuring the delivery of high-quality, actionable insights.
If you are a strategic thinker with a strong analytical background and a passion for the FMCG industry, this is the perfect platform to accelerate your career. Join us in Shah Alam and help drive the next wave of growth for F&N.
Tanggung Jawab
- Lead the development and execution of a comprehensive insights agenda to support strategic business decisions across marketing, sales, and innovation.
- Transform complex datasets (Nielsen, Kantar, IPSOS, internal sales data, etc.) into compelling insights and actionable recommendations for senior management.
- Manage the end-to-end research process, including vendor selection, brief writing, project management, and analysis of quantitative and qualitative studies.
- Monitor category trends, competitive activities, and consumer shifts to provide early warning signals and identify white space opportunities.
- Collaborate with the brand teams to plan and evaluate the effectiveness of marketing campaigns, providing clear ROI analysis and optimization strategies.
- Mentor and develop a team of analysts, fostering a culture of data curiosity, rigorous analysis, and clear communication.
- Champion the use of advanced analytics tools and visualization platforms (e.g., Power BI, Tableau, Google Analytics) to democratize data access across the organization.
- Manage the insights department budget, ensuring cost-effective procurement of research and data services.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related data-intensive field.
- Minimum of 4–6 years of experience in market research, consumer insights, or business intelligence, preferably within the FMCG, F&B, or retail sectors.
- Proven track record of translating data analysis into strategic business recommendations that have driven measurable outcomes.
- Strong proficiency in research methodologies (both qualitative and quantitative) and statistical analysis tools (e.g., SPSS, SAS, R, Python).
- Excellent communication and presentation skills, with the ability to clearly articulate complex analyses to non-technical stakeholders.
- Experience managing external research agencies, including contract negotiation and project oversight.
- Strong leadership skills and experience managing or mentoring junior team members.
- Highly self-motivated, curious, and organized with the ability to manage multiple projects simultaneously in a fast-paced environment.