Deskripsi Pekerjaan
Mega Insurance is seeking an experienced, visionary, and highly collaborative Bank Group Marketing Dept Head to spearhead our strategic marketing alliances and corporate partnership initiatives, particularly with major banking institutions (Bancassurance). Located in our dynamic Jakarta Selatan office, this senior leadership role is pivotal in driving brand growth, designing high-impact joint marketing campaigns, and strengthening long-term business relationships with key banking partners across the region.
As the Department Head, you will act as the principal liaison between Mega Insurance and our banking group affiliates. You will design, implement, and oversee comprehensive, multi-channel marketing strategies that align with both organizations' commercial objectives, maximizing customer acquisition, raising brand awareness, and optimizing product penetration. This is an exceptional opportunity for a seasoned marketing professional who thrives at the intersection of financial services, strategic partnership management, and creative campaign execution.
By joining Mega Insurance, you will lead a dedicated team of marketing professionals to deliver innovative solutions in a fast-paced, regulatory-compliant environment. If you have a proven track record of driving business-to-business-to-consumer (B2B2C) marketing success and possess deep insights into the Indonesian banking landscape, we encourage you to apply and help shape the future of our partnership ecosystem.
Tanggung Jawab
- Define and execute the overall marketing strategy for the Bank Group channel to achieve business growth and acquisition targets.
- Build, maintain, and deepen strategic relationships with key banking partners and stakeholders.
- Collaborate with banking partners to design, develop, and launch co-branded marketing campaigns and promotional activities.
- Analyze market trends, customer behavior, and competitor landscapes to identify new business opportunities within the banking ecosystem.
- Lead, mentor, and develop a high-performing marketing team, ensuring alignment with corporate KPIs and values.
- Oversee the marketing budget for the department, ensuring optimal ROI on all campaign spend and promotional initiatives.
- Ensure all marketing activities comply with local financial regulations, OJK guidelines, and corporate compliance standards.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communication, or a related field.
- Minimum of 7-10 years of experience in corporate marketing, business development, or partnership management, preferably within the insurance (Bancassurance) or banking sector.
- Proven track record of managing and scaling marketing partnerships with major banking institutions.
- Strong leadership skills with experience managing cross-functional teams in a fast-paced environment.
- Excellent communication, negotiation, and presentation skills in both Indonesian and English.
- Analytical mindset with a data-driven approach to measuring campaign effectiveness and ROI.
- Deep understanding of the Indonesian insurance regulatory landscape (OJK).