Deskripsi Pekerjaan
Flawless Diamonds, a premier name in the luxury jewelry industry, is renowned for our commitment to exquisite craftsmanship and unparalleled client experiences. We are currently seeking a highly creative and strategic Brand Activation and Event Manager to join our growing team in Jakarta Selatan. This high-impact role is essential to telling our brand story in immersive and memorable ways.
As the Brand Activation and Event Manager, you will be the driving force behind our experiential marketing initiatives. You will conceptualize, develop, and execute a comprehensive calendar of brand activations and events designed to enhance brand visibility, generate excitement around new collections, and cultivate deep loyalty among our high-net-worth clientele. From intimate VIP dinners and exclusive trunk shows at partner venues to large-scale pop-ups and media launch events, you will orchestrate every detail to perfection. Your role encompasses full event lifecycle management, including strategic conceptualization, meticulous budget management, creative vendor sourcing, and flawless on-the-ground execution.
In this role, you will sit at the intersection of marketing, sales, and public relations. You will collaborate with the marketing team to ensure events align perfectly with broader campaigns, work with the sales team to create unique clienteling opportunities, and liaise with PR to amplify media coverage. You will be responsible for evaluating the success of each initiative, tracking ROI, and providing insightful post-event reports that guide future strategy.
The ideal candidate is an energetic, resourceful, and detail-oriented professional with a passion for luxury brands. You thrive in a fast-paced environment and possess the project management prowess to juggle multiple high-stakes events simultaneously. If you are ready to shape the experiential strategy of a beloved luxury brand and create moments that resonate with a sophisticated audience, we invite you to apply and become part of the Flawless Diamonds legacy.
Tanggung Jawab
- Develop and execute comprehensive 360-degree brand activation strategies and event calendars that directly support marketing and sales objectives.
- Conceptualize, plan, and produce a diverse portfolio of events, including VIP trunk shows, product launches, pop-up installations, press events, and seasonal celebrations.
- Manage all logistical aspects of events: sourcing and negotiating with vendors, handling venue contracts, coordinating travel and accommodations, and managing on-site production and teardown.
- Oversee event budgets, ensuring fiscal responsibility while maximizing impact; process invoices and track expenses against approved budgets.
- Cultivate and maintain strong relationships with external partners, including event agencies, public relations firms, venue managers, caterers, audio-visual teams, and celebrity stylists.
- Work cross-functionally with Marketing, Creative, Retail, and PR teams to guarantee brand consistency and integrate event strategies into broader company initiatives.
- Monitor industry trends, competitive activations, and cultural moments to identify innovative opportunities for brand engagement.
- Define success metrics for each event, track performance, and deliver detailed post-event analyses and ROI reports to senior leadership.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, or a related field.
- Minimum of 5 years of experience in brand activation, event management, or experiential marketing, ideally within luxury retail, fashion, jewelry, or lifestyle sectors.
- A robust portfolio demonstrating successful execution of high-caliber events from concept to completion.
- Expert-level project management skills with a keen ability to prioritize, multitask, and thrive under tight deadlines in a fast-paced environment.
- Exceptional negotiation skills and proven experience managing third-party vendors and event budgets.
- Outstanding written and verbal communication skills in both English and Bahasa Indonesia.
- A strong aesthetic sense and deep understanding of the luxury market, with an uncompromising attention to detail.
- Proficiency in the Microsoft Office suite (PowerPoint, Excel, Word); familiarity with project management software (e.g., Asana, Monday.com) and CRM tools is a significant advantage.