Deskripsi Pekerjaan
Join Pengiklan Anonim as a Brand Activation Manager and become the driving force behind our brand's market presence. We're seeking a strategic leader to orchestrate integrated marketing campaigns that captivate audiences and deliver measurable business growth. In this role, you'll develop innovative activation strategies across digital, experiential, and traditional channels to strengthen brand equity and foster lasting customer relationships. You'll collaborate with creative teams, manage vendor partnerships, and analyze campaign performance to optimize ROI. This is an opportunity to shape how consumers experience our brand while contributing to Indonesia's dynamic marketing landscape.
Tanggung Jawab
- Lead end-to-end execution of integrated brand activation campaigns across multiple touchpoints
- Develop data-driven strategies to enhance brand visibility and customer engagement metrics
- Manage cross-functional teams including creative, digital, and event specialists
- Coordinate with external agencies and vendors to ensure campaign excellence
- Analyze campaign performance and provide actionable insights for optimization
- Oversee budget allocation and resource planning for activation initiatives
- Stay ahead of industry trends to implement innovative activation approaches
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Business Administration
- 5+ years of experience in brand activation or integrated marketing
- Proven track record of managing multi-channel campaigns in Jakarta market
- Strong analytical skills with experience in campaign measurement tools
- Exceptional project management and vendor coordination abilities
- Expertise in digital and experiential marketing methodologies
- Fluent in Bahasa Indonesia and English