Deskripsi Pekerjaan
Join PT Bhineka Inovasi Global as a Brand Activation Officer to drive impactful brand experiences and market education for Cheers Water products. This pivotal role requires a dynamic professional passionate about elevating brand visibility and consumer engagement through innovative activation strategies. You'll develop and execute comprehensive brand campaigns that resonate with local audiences while aligning with global brand standards. Position yourself at the forefront of marketing innovation in Indonesia's growing beverage industry, where creativity meets measurable results. Your efforts will directly contribute to Cheers Water's market expansion and brand loyalty initiatives.
Tanggung Jawab
- Design and implement strategic brand activation campaigns to increase Cheers Water market penetration
- Conduct market research to identify consumer preferences and competitive landscape
- Coordinate with cross-functional teams to ensure seamless campaign execution
- Develop educational content to enhance consumer understanding of product benefits
- Monitor campaign performance metrics and optimize strategies based on data insights
- Manage vendor relationships and activation event budgets
- Collaborate with sales teams to align brand messaging with sales objectives
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in brand activation or marketing roles
- Proven track record in executing successful local market campaigns
- Strong analytical skills with ability to interpret market data
- Excellent communication and stakeholder management abilities
- Creative thinking with innovative campaign development skills
- Proficiency in digital marketing tools and social media platforms
- Fluency in Bahasa Indonesia and English