Deskripsi Pekerjaan
Are you a creative strategist with a passion for building highly engaged brand communities? A leading organization in Batam Kota is seeking a dynamic and strategic Brand and Community Manager to lead our engagement efforts. In this pivotal role, you will act as the voice of our brand, shaping community strategies, managing multi-channel social media profiles, and driving customer loyalty alongside a highly passionate team.
You will collaborate closely with cross-functional departments to design, execute, and monitor high-impact marketing campaigns. If you thrive in fast-paced environments, possess exceptional digital storytelling skills, and know how to turn users into active brand advocates, this role is the perfect match for you!
As our Brand and Community Manager, you will play a critical role in fostering a vibrant, supportive, and active community culture, both online and offline, while analyzing sentiment data to continuously optimize our brand's market reach.
Tanggung Jawab
- Define, implement, and lead the comprehensive brand and community engagement strategy across digital and offline platforms.
- Manage, curate, and grow all official social media channels, establishing a consistent brand voice and generating high-quality content.
- Engage directly with community members daily, fostering healthy discussions, resolving inquiries, and promoting brand loyalty.
- Plan, coordinate, and execute interactive community-building initiatives, including virtual webinars, local meetups, and partner loyalty programs.
- Monitor, track, and report on key community metrics, social media analytics, and overall campaign performance to senior leadership.
- Collaborate with product and customer service departments to relay direct community feedback and suggest product/service improvements.
- Identify, build, and maintain strategic relationships with key industry influencers, partners, and active brand advocates.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3 years of proven experience as a Community Manager, Brand Specialist, or similar marketing role.
- Strong familiarity with social media management platforms, moderation tools, and analytics suites (e.g., Hootsuite, Google Analytics).
- Exceptional written and verbal communication skills in English and Indonesian.
- Demonstrated ability to produce engaging multimedia digital content (copywriting, basic design, or video asset curation).
- Outstanding interpersonal and relationship-building skills with a strong customer-centric mindset.
- Self-motivated, highly organized, and capable of driving brand initiatives independently within Batam Kota.