Deskripsi Pekerjaan
Are you a visionary marketer with a passion for building brands from the ground up? PT. Berkarya Triwira Sukses is looking for a dynamic and strategic Brand Communication & Marketing Manager to join our growing team in Tangerang. In this role, you will be the driving force behind the launch and market positioning of our new F&B brand, translating vision into impactful consumer experiences.
We are seeking a creative leader who understands the fast-paced nature of the F&B industry. You will be responsible for crafting compelling brand narratives, managing digital communication channels, and executing innovative marketing campaigns that resonate with our target audience. If you are eager to grow alongside a company that values innovation, entrepreneurship, and excellence, we invite you to help us shape the future of our brand.
Tanggung Jawab
- Develop and execute end-to-end brand communication strategies for new F&B brand launches.
- Oversee omni-channel marketing campaigns, including social media, digital advertising, and influencer partnerships.
- Create and manage high-quality brand assets, ensuring consistency in tone, visual identity, and messaging.
- Monitor market trends and competitor activities to identify growth opportunities and refine brand positioning.
- Collaborate with cross-functional teams to drive customer acquisition, engagement, and brand loyalty.
- Analyze campaign performance metrics to optimize marketing ROI and improve overall brand sentiment.
- Plan and manage brand activation events to increase brand awareness in the Tangerang area and beyond.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in Brand Management or Marketing, preferably within the F&B or retail industry.
- Strong understanding of brand equity building, consumer behavior, and digital marketing trends.
- Excellent verbal and written communication skills in both Bahasa Indonesia and English.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Creative thinker with a data-driven approach to decision-making.
- Demonstrated success in launching new products or brands from inception to market penetration.