Deskripsi Pekerjaan
Are you a creative storyteller with a passion for building brands and driving engagement? Zarada Indonesia is seeking an energetic and results-driven Brand & Content Marketing Associate to join our growing team in Jakarta Selatan. In this dynamic role, you will be at the forefront of our brand growth, leading key initiatives across influencer partnerships, social media management, and strategic content creation.
As our Brand & Content Marketing Associate, you will translate market trends into compelling digital stories. You will collaborate closely with cross-functional teams to design, execute, and monitor integrated marketing campaigns that resonate with our target audience. If you have a sharp eye for design, a metric-driven mindset, and a deep understanding of today's digital media landscape in Indonesia, we want to hear from you!
Join us to shape the voice of Zarada Indonesia, cultivate an active community, and accelerate your career in digital marketing within a supportive, collaborative, and fast-paced environment.
Tanggung Jawab
- Develop, execute, and manage the end-to-end brand and content strategy across multiple digital channels.
- Identify, onboard, and maintain strong relationships with key influencers, KOLs, and content creators to drive brand awareness.
- Create engaging, high-quality, and on-brand multimedia content, including copywriting, visual briefs, and social media captions.
- Analyze, track, and report on campaign performance, social media metrics, and ROI to continuously optimize marketing strategies.
- Stay up-to-date with digital marketing trends, competitor activities, and platform algorithm changes in the Indonesian market.
- Collaborate with graphic designers, product teams, and external agencies to ensure consistent brand voice and visual identity across all touchpoints.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- 1 to 3 years of proven experience in brand management, social media marketing, or content creation.
- Demonstrated success in managing influencer marketing campaigns and building KOL relationships in Indonesia.
- Strong portfolio showcasing creative writing, content planning, or successful social media campaign executions.
- Excellent communication and interpersonal skills in both Bahasa Indonesia and English.
- A proactive self-starter with a creative mindset and a data-driven approach to solving marketing challenges.