Deskripsi Pekerjaan
Join Zarada Indonesia's dynamic marketing team as a Brand & Content Marketing Associate and become the architect of our brand's digital presence. We're seeking a creative strategist to elevate our brand narrative through compelling content, influencer collaborations, and data-driven customer engagement. In this pivotal role, you'll develop integrated marketing campaigns that resonate with our target audience across multiple digital channels, ensuring consistent brand messaging while driving measurable growth. You'll collaborate with cross-functional teams to craft visually striking content, analyze campaign performance metrics, and optimize strategies for maximum impact. If you're passionate about storytelling, stay ahead of digital marketing trends, and thrive in a fast-paced environment, this opportunity will allow you to shape how millions of consumers perceive our brand.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies across digital channels
- Create compelling content (blogs, social media, email campaigns) aligned with brand voice
- Manage influencer partnerships and ambassador programs for brand amplification
- Analyze campaign performance metrics to optimize ROI and engagement
- Coordinate cross-functional projects with design, sales, and product teams
- Monitor industry trends and competitor activities to inform marketing strategies
- Build and maintain customer engagement initiatives across social platforms
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years experience in brand/content marketing or similar role
- Proven expertise in social media marketing and content creation tools
- Strong analytical skills with experience in marketing analytics platforms
- Excellent written communication with creative storytelling abilities
- Experience managing influencer campaigns and partnerships
- Proficiency in SEO/SEM principles and email marketing automation