Deskripsi Pekerjaan
Join Indokopi Makmur Sentosa as a Brand & Digital Marketing Specialist and drive our brand's digital transformation! In this dynamic role, you'll craft compelling brand narratives and execute innovative digital strategies that connect with our target audience. You'll leverage market insights to optimize campaigns across digital channels, ensuring our brand remains competitive in the evolving marketplace. This position offers the opportunity to shape our brand identity while implementing cutting-edge digital tactics to boost engagement and conversions.
We're seeking a creative strategist who can blend brand storytelling with data-driven digital execution. You'll collaborate with cross-functional teams to ensure cohesive messaging and track campaign performance through analytics. If you're passionate about building strong digital brands and thrive in a fast-paced environment, this is your chance to make a significant impact.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with company objectives
- Design and execute multi-channel digital marketing campaigns (social, email, SEO/SEM)
- Conduct market research and competitor analysis to identify growth opportunities
- Manage brand consistency across all digital touchpoints and content platforms
- Optimize marketing funnels using data analytics and performance metrics
- Create engaging content calendars that resonate with target audiences
- Collaborate with sales and product teams to align marketing initiatives
- Stay updated on digital marketing trends and emerging technologies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in brand strategy and digital marketing
- Proficiency in digital marketing tools (Google Analytics, Facebook Ads, Mailchimp)
- Strong analytical skills with ability to interpret market data
- Excellent written and verbal communication skills in Bahasa Indonesia
- Creative mindset with ability to develop compelling brand narratives
- Experience managing social media channels and content creation
- Ability to work independently and meet deadlines in a fast-paced environment