Deskripsi Pekerjaan
Are you a creative strategist with a passion for fashion and digital growth? PT Kohei The Label is seeking a dynamic Brand & E-commerce Coordinator to join our team in Bali. In this role, you will be the bridge between our creative identity and our digital marketplace performance.
You will play a pivotal role in maintaining brand consistency across all channels while optimizing our e-commerce operations to drive sales and customer engagement. The ideal candidate is data-driven, fashion-forward, and thrives in the fast-paced, vibrant environment of the Bali lifestyle industry.
We are looking for someone who can translate brand vision into actionable e-commerce strategies, manage daily digital operations, and ensure our customers receive a seamless, premium experience from discovery to checkout.
Tanggung Jawab
- Develop and execute content calendars that align with brand identity across Instagram, TikTok, and other platforms.
- Manage end-to-end e-commerce operations, including product uploading, inventory updates, and visual merchandising on the website.
- Monitor and analyze digital performance metrics to identify growth opportunities and optimize conversion rates.
- Collaborate with the creative team to ensure high-quality visual assets that reflect the brand's aesthetic.
- Coordinate with logistics and customer service teams to ensure seamless order fulfillment and high customer satisfaction.
- Execute digital marketing campaigns and manage promotional calendars to drive traffic and seasonal sales.
- Conduct regular competitive analysis to stay ahead of market trends and consumer preferences in the fashion e-commerce space.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in e-commerce management or brand coordination, preferably in the fashion/retail industry.
- Strong understanding of major e-commerce platforms (e.g., Shopify, WooCommerce, or marketplaces like Shopee/Tokopedia).
- Proficiency in digital marketing tools and social media management software.
- Exceptional verbal and written communication skills in English and Indonesian.
- Ability to thrive in a fast-paced, startup-oriented environment with a high level of autonomy.
- A keen eye for aesthetics and a strong understanding of current fashion trends.
- Data-driven mindset with the ability to translate analytics into actionable strategies.