Deskripsi Pekerjaan
Bintang Inter Global is a dynamic leader in the FMCG sector, currently seeking a passionate and strategic Brand Executive to join our growing marketing team in Jakarta Timur. In this role, you will play a pivotal part in shaping the identity of our products, driving market awareness, and executing high-impact brand activations.
We are looking for a creative thinker who understands the nuances of the Indonesian FMCG market. You will be responsible for translating brand strategy into actionable marketing plans, ensuring that our products resonate with our target audience across various channels. If you are a results-driven professional with a background in brand management and a passion for consumer behavior, we invite you to help us elevate the Bintang Inter Global brand presence.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies to increase product market share.
- Coordinate end-to-end brand promotional activities and campaigns across both offline and digital channels.
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Collaborate with cross-functional teams, including sales and supply chain, to ensure effective brand product alignment.
- Manage brand identity and ensure consistency in communication materials and point-of-sale assets.
- Monitor and report on the performance of marketing initiatives, providing data-driven recommendations for future optimization.
- Support product launches by developing compelling go-to-market strategies and brand narratives.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of proven experience in brand management or trade marketing, preferably within the FMCG industry.
- Strong understanding of marketing principles, consumer psychology, and brand lifecycle management.
- Excellent analytical skills with the ability to interpret market data and translate it into strategic plans.
- Creative mindset with strong project management and organizational capabilities.
- Proficiency in Microsoft Office Suite and digital marketing analytics tools.
- Strong communication and interpersonal skills, with fluency in both Indonesian and English.