Deskripsi Pekerjaan
Join Wilmar as a Brand Executive and lead transformative branding initiatives in Indonesia's dynamic market. This role combines strategic brand development with digital innovation to elevate our market presence. You'll craft compelling brand narratives, execute integrated marketing campaigns, and leverage Mandarin fluency to penetrate Chinese-speaking markets. If you're a creative strategist with digital expertise and cultural agility, this position offers unparalleled growth opportunities within a global industry leader.
As our Brand Executive, you'll drive brand equity across digital and traditional channels while ensuring consistent messaging across all touchpoints. The ideal candidate thrives in fast-paced environments, possesses deep consumer insights, and can translate market trends into actionable strategies. Join our Jakarta team to shape the future of branding in Southeast Asia.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with business objectives
- Execute digital marketing campaigns across social media, content platforms, and SEO channels
- Create compelling brand narratives and visual identities in multiple languages
- Analyze market trends and competitor activities to identify branding opportunities
- Collaborate with cross-functional teams on product launches and promotions
- Manage brand budgets and measure campaign ROI through analytics
- Lead Mandarin-language market expansion initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business, or Communications
- Minimum 3 years in brand management or digital marketing
- Native Mandarin fluency with professional English proficiency
- Proven experience with digital marketing tools (Google Analytics, SEMrush)
- Strong portfolio demonstrating brand campaign success
- Expertise in market research and consumer behavior analysis
- Ability to work in cross-cultural environments