Deskripsi Pekerjaan
Are you a creative strategist with a passion for building iconic brand identities? Optik Melawai, a leader in the Indonesian optical retail industry, is looking for a dynamic and results-driven Brand Executive to join our growing marketing team in Jakarta Barat.
As a Brand Executive, you will be the heartbeat of our brand's presence in the market. You will be responsible for executing comprehensive marketing campaigns, maintaining brand consistency across all touchpoints, and analyzing market trends to ensure Optik Melawai remains the top choice for vision care and fashion-forward eyewear. If you are enthusiastic, data-driven, and ready to elevate a heritage brand to new heights, we want to hear from you!
Tanggung Jawab
- Develop and execute integrated brand campaigns to drive store traffic and online engagement.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital and offline channels.
- Manage end-to-end event activations, promotions, and brand collaborations.
- Monitor and analyze competitor activities, market trends, and consumer behavior to identify growth opportunities.
- Maintain and update brand guidelines and visual assets for all retail outlets.
- Coordinate with media agencies and creative vendors to produce high-quality marketing materials.
- Report on campaign performance metrics and provide actionable insights for future marketing initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2 years of experience in brand management, marketing, or creative agency roles.
- Strong understanding of branding principles and consumer marketing strategies.
- Proficient in digital marketing tools, social media analytics, and project management software.
- Exceptional communication and presentation skills in both English and Bahasa Indonesia.
- Strong interpersonal skills with the ability to manage relationships with stakeholders and vendors.
- Highly creative, analytical, and capable of working in a fast-paced retail environment.