Deskripsi Pekerjaan
Are you a visionary marketer passionate about the F&B industry? Eatwell Culinary Indonesia is looking for a dynamic and results-driven Brand Manager to join our growing team in Jakarta Barat. As the custodian of our brand identity, you will play a pivotal role in shaping how our customers perceive our culinary offerings. You will be responsible for developing comprehensive brand strategies, executing high-impact marketing campaigns, and driving product innovation to ensure we maintain a dominant market position. The ideal candidate is a strategic thinker with a creative flair and a deep understanding of the Indonesian consumer landscape.
In this role, you will collaborate closely with cross-functional teams, including product development, operations, and sales, to deliver cohesive brand experiences across all channels. If you are data-driven, customer-centric, and ready to take our brand to the next level, we invite you to apply.
Tanggung Jawab
- Develop and execute holistic brand strategies that align with company growth objectives.
- Lead the end-to-end management of marketing campaigns, ensuring consistency across digital, social, and offline channels.
- Analyze market trends, competitor activity, and consumer insights to identify new growth opportunities.
- Oversee product innovation cycles, from concept development to market launch.
- Manage brand budgets and ensure high ROI for all marketing activities.
- Collaborate with agency partners to produce high-quality creative assets.
- Monitor brand performance metrics and prepare reports for senior management.
- Maintain brand integrity across all touchpoints and customer interactions.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.
- Minimum 3-5 years of experience in brand management, preferably within the F&B or retail industry.
- Proven track record of managing successful integrated marketing campaigns.
- Strong analytical skills with the ability to interpret market data and consumer behavior.
- Excellent project management skills with the ability to handle multiple priorities.
- Creative thinker with strong storytelling and communication skills.
- Fluency in Bahasa Indonesia and English is mandatory.
- Strong interpersonal skills and the ability to work effectively in a collaborative, fast-paced environment.