Deskripsi Pekerjaan
Are you a visionary marketer with a passion for building iconic brands? Elizabeth Hanjaya is looking for a dynamic and strategic Brand Manager to lead our brand evolution in the competitive market of Bandung. In this role, you will be the guardian of our brand identity, responsible for orchestrating end-to-end marketing initiatives that resonate with our target audience and drive meaningful growth.
We are looking for a creative thinker who blends data-driven consumer insights with compelling storytelling. You will collaborate closely with cross-functional teams to translate business objectives into high-impact marketing plans. If you are a proactive leader who thrives on building brand equity and executing integrated campaigns, we invite you to join our growing team.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to strengthen brand positioning and market share.
- Create and manage integrated marketing plans, including digital, social, and offline channels.
- Conduct deep-dive consumer insight analysis to identify emerging trends and growth opportunities.
- Collaborate with internal creative teams and external agencies to ensure brand consistency across all touchpoints.
- Oversee end-to-end campaign execution from conceptualization to performance measurement.
- Monitor competitor activities and adjust brand strategies to maintain a competitive advantage.
- Manage marketing budgets effectively to ensure high ROI on all brand initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in brand management or senior marketing roles.
- Strong analytical mindset with a proven ability to translate consumer data into actionable strategies.
- Excellent verbal and written communication skills in both English and Indonesian.
- Proven track record of managing successful integrated marketing campaigns.
- Proficiency in marketing analytics tools and digital advertising platforms.
- Ability to thrive in a fast-paced, collaborative environment with strong project management skills.