Deskripsi Pekerjaan
Orang Tua Group is seeking a visionary and strategic Brand Manager to join our dynamic marketing team in Jakarta Barat. In this pivotal role, you will be responsible for crafting and executing high-impact brand strategies that not only resonate with our consumers but are also intrinsically aligned with our aggressive sales targets and expanding B2B channel growth.
As a Brand Manager at OT Group, you will operate at the intersection of creative brand building and analytical sales performance. You will be expected to deep-dive into market trends, consumer insights, and channel dynamics to ensure our product portfolio maintains a competitive edge in the FMCG landscape. If you are a results-oriented leader with a passion for driving brand equity and commercial success, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive brand strategies that align with company-wide sales objectives and B2B growth initiatives.
- Lead end-to-end brand campaigns from conceptualization to execution, ensuring brand consistency across all touchpoints.
- Conduct thorough market research and competitor analysis to identify new growth opportunities and adjust strategies accordingly.
- Collaborate cross-functionally with the sales, trade marketing, and product development teams to ensure seamless go-to-market execution.
- Manage the brand P&L, monitoring key performance indicators (KPIs) and ROI for all marketing activities.
- Analyze B2B channel performance data to refine product positioning and drive channel penetration.
- Monitor consumer behavior and translate insights into actionable marketing strategies.
- Oversee brand communication assets and ensure they align with the global brand identity of Orang Tua Group.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 3-5 years of experience in Brand Management, ideally within the FMCG or consumer goods industry.
- Strong background in B2B channel marketing and a proven track record of driving sales through strategic brand initiatives.
- Exceptional analytical skills with the ability to interpret complex data sets into strategic actions.
- Strong project management skills and the ability to thrive in a fast-paced, results-oriented environment.
- Excellent communication, interpersonal, and leadership abilities.
- Fluent in both Indonesian and English.
- Proficiency in digital marketing tools and CRM software is highly desirable.