Deskripsi Pekerjaan
Are you a visionary marketer with a passion for the beauty industry? Trust Recruit is currently representing a premier luxury beauty brand seeking a strategic and creative Brand Manager to lead our market presence in Jakarta. In this high-impact role, you will be the guardian of the brand identity, responsible for crafting compelling narratives that resonate with the sophisticated Indonesian consumer.
The ideal candidate will combine analytical rigor with artistic flair, driving brand growth through integrated marketing campaigns, innovative product launches, and deep consumer insights. You will collaborate with cross-functional teams to ensure premium positioning in a highly competitive cosmetics landscape. If you are a trend-setter who thrives on building brand equity and executing flawless GTM strategies, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to drive market share and brand equity in the luxury beauty segment.
- Lead end-to-end product launches, including messaging, positioning, and promotional collateral.
- Manage the annual marketing budget, ensuring optimal allocation across digital, trade, and traditional channels.
- Analyze consumer trends, competitor activities, and market data to identify growth opportunities and pivot strategies accordingly.
- Collaborate with international brand teams to ensure global brand guidelines are adapted effectively for the local market.
- Oversee relationships with external agencies, influencers, and media partners to amplify brand visibility.
- Monitor brand performance metrics and prepare regular reports for stakeholders.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in Brand Management, specifically within the beauty, cosmetics, or luxury retail sectors.
- Strong understanding of the Indonesian beauty market and consumer behavior.
- Proven track record of managing integrated marketing campaigns with measurable ROI.
- Exceptional project management skills and the ability to work in a fast-paced, high-pressure environment.
- Excellent communication, interpersonal, and leadership skills with fluency in English and Bahasa Indonesia.
- Proficiency in data analysis tools and digital marketing platforms (SEO/SEM/Social Media Analytics).