Deskripsi Pekerjaan
Are you a visionary brand builder with a passion for the fashion industry? Harmoni Karya Berkah Niaga Digital is looking for a dynamic and results-driven Brand Manager to join our team in Bandung Barat. This is a high-impact role where you will work directly with the founder to scale our fashion label, Luce.
As our Brand Manager, you will be the heartbeat of our business operations and marketing strategy. You will be responsible for overseeing the end-to-end performance of our brand across major e-commerce platforms, specifically TikTok Shop and Shopee. If you have a proven track record in digital marketing, a deep understanding of fashion trends, and the ability to turn data into growth, we want to hear from you.
You will lead brand development initiatives, optimize operational workflows, and execute high-conversion marketing strategies to ensure Luce remains at the forefront of the competitive Indonesian fashion market. This role requires a hands-on leader who is not afraid to dive deep into performance metrics and pivot strategies to maximize revenue.
Tanggung Jawab
- Work directly with the founder to define and execute the long-term vision and identity of the Luce fashion brand.
- Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition.
- Manage end-to-end operations on TikTok Shop and Shopee, including product listings, campaign management, and stock forecasting.
- Monitor and analyze daily business performance metrics (sales, conversion rate, ROAS) and implement data-driven improvements.
- Coordinate with internal teams to ensure seamless execution of product launches and seasonal promotional events.
- Oversee brand visual identity across digital channels to maintain consistency and premium positioning.
- Identify new market opportunities and consumer trends to keep our fashion offerings relevant and competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Fashion Management, or a related field.
- Minimum 2-3 years of experience in brand management or e-commerce, preferably within the fashion industry.
- In-depth knowledge and hands-on experience managing TikTok Shop and Shopee Seller Centers.
- Strong analytical skills with the ability to interpret complex data to drive business decisions.
- Exceptional communication skills and the ability to work closely with senior leadership.
- Proven ability to manage operational logistics and multi-task in a fast-paced environment.
- Deep passion for the fashion industry and an eye for current digital marketing trends.