Deskripsi Pekerjaan
Are you a visionary marketer with a passion for building brands in the digital landscape? Bintang Kencana Anugrah is seeking a highly motivated and creative Brand Manager to lead our online marketing initiatives in Surabaya. In this pivotal role, you will be responsible for defining our brand voice, driving online growth, and ensuring our market presence remains competitive and engaging across all digital touchpoints.
We are looking for an analytical thinker who understands how to blend creative storytelling with data-driven decision-making. You will manage end-to-end campaigns, from conceptualization to performance analysis, working closely with our internal teams to scale our brand identity. If you are ready to take ownership of digital growth strategies and make a significant impact on our company's success, we invite you to join our growing team.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and market share.
- Manage end-to-end online campaigns across social media, search, and display advertising platforms.
- Analyze consumer behavior and market trends to identify new growth opportunities.
- Collaborate with creative teams to produce high-quality, on-brand content for various digital channels.
- Monitor and report on key performance indicators (KPIs) to track campaign effectiveness and ROI.
- Maintain brand consistency across all digital communication channels and advertising assets.
- Manage digital budgets and optimize ad spend for maximum reach and conversion.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in brand management or digital marketing roles.
- Proven track record of building and executing successful online marketing campaigns.
- Proficiency with digital marketing tools, analytics platforms (e.g., Google Analytics), and social media management suites.
- Strong analytical skills with the ability to interpret data and turn it into actionable strategies.
- Excellent communication, interpersonal, and leadership abilities.
- Creative mindset with the ability to translate business goals into compelling brand narratives.
- Based in or willing to relocate to Surabaya.