Deskripsi Pekerjaan
Grand Atelier Sdn Bhd is seeking a dynamic and results-oriented Brand Manager to lead the growth strategy for our Horgen brand. In this pivotal role, you will be the custodian of our brand identity, orchestrating integrated marketing campaigns, driving sales performance, and optimizing operations to capture a larger share of the direct-to-consumer (DTC) market.
We are looking for a strategic thinker who is comfortable with both the creative and analytical sides of retail management. You will work closely with cross-functional teams to identify market trends, enhance customer experience, and scale our revenue streams. If you are passionate about consumer products and possess a proven track record in driving brand awareness and operational excellence, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to increase market share and strengthen Horgen’s positioning.
- Manage end-to-end marketing campaigns across digital and traditional channels to drive customer acquisition and retention.
- Analyze sales data and consumer insights to identify growth opportunities within the direct-to-consumer channel.
- Collaborate with the operations team to ensure seamless product delivery and superior customer service experiences.
- Monitor and report on brand performance metrics, ROI, and competitor activities to the senior management team.
- Oversee seasonal product launches, ensuring consistent brand messaging across all touchpoints.
- Optimize the e-commerce sales funnel and lead initiatives to improve conversion rates and customer lifetime value.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management or retail marketing, preferably in the home lifestyle or consumer goods sector.
- Strong analytical skills with proficiency in interpreting market data and sales performance reports.
- Demonstrated success in managing direct-to-consumer (DTC) channels and digital marketing platforms.
- Excellent communication and leadership skills with the ability to influence cross-functional teams.
- Strategic mindset with a focus on long-term brand equity and short-term revenue growth.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.