Deskripsi Pekerjaan
Join Bali Utama Cakrawala as our Brand & Marketing Communication Manager and drive our brand's evolution in the dynamic Indonesian market. You'll spearhead integrated branding initiatives, develop compelling marketing communications strategies, and elevate our brand presence across digital and traditional channels. This leadership role requires a visionary who can align brand strategy with business objectives, manage cross-functional teams, and deliver measurable results in a competitive landscape. If you're passionate about crafting authentic brand stories and driving marketing innovation, we invite you to shape our brand's future.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to enhance market positioning and customer loyalty
- Lead integrated marketing communications campaigns across digital, print, and event platforms
- Oversee brand guidelines implementation and ensure consistent brand messaging across all touchpoints
- Manage marketing budgets and optimize campaign ROI through data-driven insights
- Collaborate with creative teams to produce high-impact marketing materials and content
- Analyze market trends and competitor activities to identify growth opportunities
- Build and maintain relationships with key media partners and stakeholders
- Lead and mentor the marketing communications team
Kualifikasi
- Minimum 5 years in brand management or marketing communications roles
- Proven experience developing and implementing integrated marketing strategies
- Strong portfolio showcasing successful brand campaigns and communications projects
- Expertise in digital marketing channels including social media, SEO, and content marketing
- Excellent analytical skills with ability to interpret market data and consumer insights
- Exceptional leadership and team management capabilities
- Fluency in both Bahasa Indonesia and English
- Strong project management skills with ability to handle multiple initiatives