Deskripsi Pekerjaan
Are you a creative marketing professional looking to make a tangible impact in the dynamic coffee industry? PT Dewa Kopi Indonesia is seeking a talented and strategic Brand & Marketing Executive to drive our digital presence and elevate our brand identity. In this pivotal role, you will be the architect of our online narrative, translating complex data into compelling visual stories that resonate with our diverse audience.
You will be responsible for the end-to-end management of our digital ecosystem. This includes executing high-performance paid advertising campaigns across social media channels, crafting engaging content calendars, and ensuring our brand voice remains consistent and impactful. We are looking for a proactive individual who is passionate about SEO optimization and analytics, using data insights to refine strategies and maximize conversion rates. If you have a knack for creativity mixed with analytical rigor, we invite you to join our team and help shape the future of Dewa Kopi.
Tanggung Jawab
- Manage and optimize paid advertising campaigns on Google Ads and social media platforms (Facebook, Instagram) to maximize ROI and lead generation.
- Develop and execute engaging social media content strategies, including copywriting, graphic design, and video production to boost engagement.
- Perform technical SEO audits and implement on-page optimization strategies to improve organic search rankings and website traffic.
- Monitor website analytics (Google Analytics) and social media insights to track user behavior, measure campaign success, and provide actionable reports.
- Maintain strict brand consistency across all digital channels, ensuring assets, tone of voice, and visual identity align with company guidelines.
- Craft compelling email marketing newsletters and digital collateral to support sales initiatives and customer retention.
- Collaborate with external vendors and internal teams to ensure seamless execution of marketing projects.
Kualifikasi
- Minimum of 1-3 years of proven experience in Brand Marketing, Digital Marketing, or a related field.
- Strong understanding of SEO principles, SEM, and social media marketing trends within the Indonesian market.
- Proficiency in using marketing tools such as Google Analytics, Meta Ads Manager, and CMS platforms.
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Demonstrated analytical skills with the ability to interpret data reports and adjust strategies accordingly.
- Experience with content creation tools (Canva, Adobe Creative Suite) is a strong advantage.
- Self-motivated with the ability to work independently and manage multiple projects in a fast-paced environment.