Deskripsi Pekerjaan
Are you a creative storyteller with a passion for the F&B industry? We are looking for a dynamic Brand Marketing Executive to join our growing team in Tangerang. In this role, you will be the driving force behind our brand's voice, ensuring that our food and beverage products resonate with our target audience across all digital and offline channels.
The ideal candidate will combine a deep understanding of core branding principles with a data-driven approach to digital marketing. You will be responsible for crafting engaging content, managing our social media presence, and optimizing paid advertising campaigns to drive growth and customer loyalty. If you are trend-savvy, results-oriented, and ready to elevate a brand in the competitive F&B landscape, we want to hear from you.
Tanggung Jawab
- Develop and execute innovative marketing strategies to increase brand awareness and market share in the F&B sector.
- Manage end-to-end social media content calendars across platforms like Instagram, TikTok, and Facebook.
- Plan, execute, and monitor paid advertising campaigns (Meta Ads, Google Ads) to optimize ROI and lead generation.
- Collaborate with the creative team to produce high-quality visual and written content that aligns with brand identity.
- Analyze marketing performance metrics and provide actionable insights for continuous improvement.
- Monitor food and beverage industry trends to identify new opportunities for product positioning.
- Coordinate with local outlets or partners to support offline marketing and promotional activities.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in brand marketing, preferably within the F&B or retail industry.
- In-depth understanding of digital marketing tools and social media algorithms.
- Demonstrated expertise in managing paid media campaigns with a focus on conversion.
- Strong analytical skills with the ability to interpret data and translate it into successful strategies.
- Excellent command of Bahasa Indonesia and English, with strong copywriting skills.
- Creative mindset, highly organized, and able to work independently or within a team.