Deskripsi Pekerjaan
Join Maja Estetika Sejahtera as our Brand Marketing Manager and lead transformative brand strategies in Indonesia's competitive beauty industry. We're seeking a visionary professional to shape our market presence, drive customer engagement, and elevate our brand identity. In this dynamic role, you'll develop integrated marketing campaigns, analyze market trends, and collaborate with cross-functional teams to deliver measurable growth. Perfect for strategic thinkers with a passion for beauty and wellness, this position offers the opportunity to build lasting brand equity while working with innovative industry leaders.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies aligned with business objectives
- Lead market research initiatives to identify growth opportunities and competitive insights
- Manage digital marketing campaigns across multiple channels (social, email, SEO/SEM)
- Coordinate with creative teams to produce compelling brand assets and content
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Build and nurture strategic partnerships with industry influencers and stakeholders
- Oversee brand budget allocation and expense management
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- Minimum 5 years of brand management experience in FMCG/beauty industry
- Proven track record of successful brand repositioning and campaign execution
- Advanced proficiency in digital marketing tools and analytics platforms
- Strong leadership skills with experience managing cross-functional teams
- Fluent in Bahasa Indonesia and English (written and verbal)
- Strategic thinking with exceptional creative problem-solving abilities