Deskripsi Pekerjaan
SR12 Herbal Perkasa, operating under the umbrella of CMM Group (PT CMM Global Internasional), is looking for a talented Brand & Marketing Manager to drive our growth. As a leader in the herbal cosmetics industry, we are committed to delivering high-quality products that enhance beauty and wellness. We are currently seeking a strategic professional to take charge of our brand identity and market positioning. In this role, you will be the architect of our marketing vision, translating complex business goals into compelling campaigns that engage our diverse customer base. You will manage the full lifecycle of our marketing efforts, from concept development to execution and performance analysis. Your expertise will be crucial in establishing SR12 Herbal Perkasa as a market leader in the region. If you have a passion for creating impactful brand stories and possess the leadership skills to manage a dynamic marketing team, we want to hear from you.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with company business goals.
- Plan and execute multi-channel marketing campaigns (digital, social media, print, and events).
- Lead product launch initiatives and promotional activities to maximize market penetration.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Manage the marketing budget effectively to ensure optimal ROI on campaigns.
- Collaborate with product development teams to ensure marketing materials accurately reflect product features.
- Oversee brand identity guidelines and ensure consistency across all touchpoints.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand management, marketing, or communications.
- Strong understanding of the FMCG or Herbal Cosmetics industry is highly preferred.
- Excellent written and verbal communication skills in English and Indonesian.
- Proficiency in digital marketing tools, SEO, and marketing analytics software.
- Demonstrated creativity and strong project management abilities.
- Ability to work independently and collaboratively in a fast-paced team environment.