Deskripsi Pekerjaan
Are you a creative strategist with a passion for building iconic brands? Lencir Indonesia is seeking a high-energy Brand Marketing Specialist to join our growing team. As a key player in our marketing division, you will be responsible for bringing the Lencir Signature identity to life across both digital and physical touchpoints.
In this role, you will bridge the gap between creative conceptualization and tactical execution. You will develop innovative campaign strategies, manage brand consistency, and analyze consumer insights to drive engagement and loyalty. We are looking for someone who stays ahead of marketing trends and thrives in a fast-paced, collaborative environment in the heart of Jakarta.
If you are a storyteller at heart and a strategist by trade, we want to hear from you. Join us in shaping the future of Lencir Indonesia and delivering exceptional value to our community.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies across digital and offline channels.
- Collaborate with cross-functional teams to ensure consistent brand messaging in every campaign.
- Manage end-to-end campaign lifecycle, from conceptualization and planning to post-campaign analysis.
- Monitor market trends and competitor activity to identify new opportunities for brand growth.
- Oversee brand assets and ensure all external communications align with Lencir Signature brand guidelines.
- Analyze campaign performance metrics (KPIs) and provide actionable insights for optimization.
- Coordinate with creative teams, vendors, and external partners to ensure timely delivery of marketing collateral.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2+ years of experience in brand management, digital marketing, or campaign execution.
- Strong understanding of branding principles and consumer behavior.
- Excellent verbal and written communication skills in Indonesian and English.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Proficiency in marketing analytics tools and social media platforms.
- Creative problem-solving skills with a keen eye for design and aesthetics.
- High level of professionalism and self-motivation with the ability to work independently or in a team.