Deskripsi Pekerjaan
Join Lencir Signature as a Brand Marketing Specialist and play a pivotal role in shaping our brand identity. We are seeking a creative and data-driven professional to oversee the execution of our marketing strategies across both digital and offline channels. In this role, you will collaborate with cross-functional teams to launch high-impact campaigns, manage brand assets, and ensure our messaging resonates with our target audience. You will have the opportunity to work in a dynamic environment where innovation is encouraged, and your contributions will directly impact our market presence.
As a Brand Marketing Specialist, you will be responsible for translating strategic brand objectives into tangible marketing activities. Your focus will be on driving brand awareness, engagement, and loyalty through cohesive storytelling and consistent visual identity. We value candidates who are not only skilled in traditional marketing but also adept at leveraging digital tools to reach modern consumers.
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies that align with company goals and target audience needs.
- Manage the full lifecycle of marketing campaigns, from conceptualization and planning to execution and analysis across digital and offline touchpoints.
- Creative direction and coordination for marketing collateral, including digital ads, social media content, brochures, and event materials.
- Monitor and analyze key performance indicators (KPIs) to evaluate campaign success and optimize future marketing initiatives.
- Conduct market research to identify industry trends, competitive landscape, and emerging opportunities for brand growth.
- Maintain brand consistency by adhering to brand guidelines and ensuring all communications reflect the company’s voice and values.
- Coordinate with internal teams and external agencies to ensure seamless integration of marketing projects and timely delivery.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1-3 years of professional experience in brand marketing, digital marketing, or communications.
- Strong understanding of digital marketing tools, social media platforms, and content management systems.
- Excellent written and verbal communication skills in English (proficiency in Bahasa Indonesia is a significant advantage).
- Proven ability to work in a fast-paced environment, managing multiple projects simultaneously with tight deadlines.
- Creative mindset with a keen eye for detail and design aesthetics.
- Proficiency in using analytics tools to track performance and generate insightful reports.