Deskripsi Pekerjaan
PT Feed Well Indonesia is seeking a passionate and proactive Brand Officer to join our dynamic marketing team. In this pivotal role, you will be responsible for supporting the execution of impactful brand campaigns and managing offline marketing activities that resonate with our target audience. We are looking for a creative thinker who can bridge the gap between our brand vision and market reality, ensuring that our messaging remains consistent and engaging across all channels.
As a Brand Officer, you will play a key role in shaping our company's market presence and driving brand awareness. You will collaborate closely with cross-functional teams to develop innovative marketing strategies and oversee the timely delivery of projects. If you are driven by results and have a strong understanding of brand management, we invite you to contribute to our growth and help us build a stronger market position.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to enhance market visibility and brand equity.
- Manage and oversee the execution of offline marketing activities, including events, roadshows, and promotional campaigns.
- Collaborate with internal teams to create compelling marketing collateral, including brochures, banners, and digital content.
- Monitor and analyze campaign performance metrics to optimize future marketing initiatives and ensure ROI.
- Conduct market research to identify trends, competitor activities, and audience preferences.
- Maintain brand guidelines and ensure all marketing materials adhere to the company's visual identity standards.
- Coordinate with external agencies and vendors to ensure high-quality delivery of marketing deliverables.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of experience in brand management, marketing communications, or a similar role.
- Strong understanding of marketing principles, brand strategies, and consumer behavior.
- Excellent written and verbal communication skills in Indonesian and English.
- Proficiency in using digital marketing tools and Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to work independently and manage multiple projects in a fast-paced environment.
- High level of creativity and attention to detail.