Deskripsi Pekerjaan
Join Kanmo Group as a Brand Senior Manager for Havaianas and lead the strategic direction of one of the world's most iconic footwear brands. In this pivotal role, you'll drive brand evolution across Indonesia's dynamic retail landscape, combining creative vision with commercial acumen. You'll spearhead comprehensive brand strategies that elevate Havaianas' market position while ensuring seamless operational execution across all touchpoints. This position offers the opportunity to shape consumer perceptions, accelerate market growth, and mentor high-performing teams within a fast-paced consumer goods environment.
Tanggung Jawab
- Develop and implement comprehensive brand strategy for Havaianas, aligning with global brand guidelines and local market insights
- Drive commercial performance through innovative marketing campaigns, product launches, and retail activations
- Oversee end-to-end brand execution across digital, traditional, and experiential channels
- Analyze market trends and competitive landscape to identify growth opportunities
- Lead cross-functional teams including marketing, sales, and retail operations
- Manage brand P&L and optimize marketing budget allocation
- Ensure brand consistency across all consumer touchpoints
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
- 8+ years of brand management experience in consumer goods/retail sector
- Proven track record of managing premium or lifestyle brands
- Expertise in brand strategy development and commercial execution
- Strong analytical skills with experience in market research and data-driven decision making
- Leadership experience managing cross-functional teams
- Fluency in English and Bahasa Indonesia
- Experience with Indonesian retail market dynamics