Deskripsi Pekerjaan
Are you a creative storyteller with a passion for building brands and engaging communities? Central Cipta Murdaya is seeking a talented Brand & Social Media Specialist to join our dynamic marketing team in Jakarta. In this role, you'll be responsible for shaping our brand identity, creating compelling digital content, and implementing innovative retail marketing strategies that resonate with our target audience.
As a key member of our marketing communications department, you'll have the opportunity to work on exciting projects that showcase your creativity and strategic thinking. You'll develop and execute social media campaigns, manage our brand's online presence, and collaborate with cross-functional teams to ensure consistent messaging across all channels.
If you thrive in a fast-paced environment, love staying ahead of digital trends, and are passionate about connecting with audiences through authentic storytelling, we invite you to apply and become part of our growing team at Central Cipta Murdaya.
Tanggung Jawab
- Develop and implement comprehensive brand strategies to enhance brand identity and market position
- Create engaging content for various digital platforms including social media, blogs, and websites
- Plan, execute, and analyze the performance of social media campaigns across multiple platforms
- Collaborate with the marketing team to develop innovative retail marketing initiatives
- Monitor industry trends, competitor activities, and audience preferences to inform marketing strategies
- Build and nurture online communities to increase brand engagement and customer loyalty
- Manage the brand's social media accounts, ensuring consistent messaging and timely responses
- Prepare regular reports on campaign performance and provide insights for continuous improvement
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2-3 years of experience in brand management and social media marketing
- Proven track record of developing successful social media campaigns and content strategies
- Excellent written and verbal communication skills in both English and Bahasa Indonesia
- Strong understanding of digital marketing principles and social media analytics tools
- Creative thinking with the ability to develop compelling brand narratives and content
- Experience with graphic design tools and video editing is highly desirable
- Ability to work independently and collaboratively in a fast-paced environment