Deskripsi Pekerjaan
Iris Bakehouse is seeking a passionate Brand Specialist to drive our brand strategy for PITCH+ and accelerate our market presence in Jakarta's competitive F&B landscape. This role offers an exceptional opportunity to shape brand perception, craft compelling narratives, and elevate our position as a market leader. You'll collaborate with cross-functional teams to develop innovative marketing initiatives that resonate with our target audience while maintaining brand consistency across all touchpoints. The ideal candidate will bring strategic vision, creative flair, and data-driven decision-making skills to transform brand awareness into measurable business growth.
Join our dynamic team where you'll have direct impact on brand evolution, consumer engagement, and market expansion initiatives. We value creativity, analytical thinking, and a deep understanding of local consumer behavior. This position provides a platform to develop cutting-edge brand strategies while working with premium products in a fast-growing industry. If you're ready to build iconic brands and advance your career in marketing, we invite you to apply and become part of Iris Bakehouse's success story.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for PITCH+ product line
- Conduct market research and competitive analysis to identify growth opportunities
- Create and manage multi-channel marketing campaigns aligned with brand positioning
- Oversee brand identity management including visual guidelines and messaging
- Analyze brand performance metrics and optimize strategies based on data insights
- Collaborate with product and sales teams to ensure brand consistency
- Monitor industry trends and consumer behavior to inform brand evolution
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of brand management experience in F&B or retail industry
- Proven track record in developing successful brand strategies
- Strong analytical skills with experience in market research and data interpretation
- Expertise in digital marketing channels and brand storytelling
- Exceptional communication and presentation abilities
- Proficiency in marketing analytics tools (Google Analytics, SEMrush)
- Creative mindset with ability to translate insights into actionable plans