Deskripsi Pekerjaan
Are you a creative visionary with a passion for building powerful brand identities? PT Brooklyn Karya Sejahtera is seeking a dynamic Brand Strategist to join our team in Cengkareng. In this role, you will be the architect behind our brand's voice, responsible for crafting compelling narratives that resonate with our target audience and drive long-term business growth.
You will play a pivotal role in translating market data into actionable insights, ensuring that every brand touchpoint aligns with our overarching business objectives. If you thrive in a collaborative environment and have a keen eye for competitor analysis and market trends, we want to hear from you. This is an exciting opportunity to shape the market presence of a growing company and elevate our identity to the next level.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with business goals.
- Conduct deep-dive research into market trends, audience behaviors, and competitor activities.
- Collaborate with creative teams to ensure brand consistency across all marketing channels.
- Translate complex consumer insights into actionable creative briefs.
- Monitor and analyze brand performance metrics, adjusting strategies to optimize impact.
- Lead brand positioning workshops and brainstorming sessions.
- Maintain brand integrity through effective storytelling and messaging frameworks.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in brand management or strategic marketing.
- Strong analytical skills with the ability to interpret data and audience insights.
- Exceptional verbal and written communication skills in Bahasa Indonesia and English.
- Proven ability to develop successful brand campaigns from concept to execution.
- Highly creative with a deep understanding of current digital and offline marketing trends.
- Proficiency in project management tools and market research platforms.