Deskripsi Pekerjaan
Join PT Raja Sukses Propertindo as our Brand Strategist Manager and drive transformative growth through innovative marketing initiatives. This pivotal role requires you to architect comprehensive communication strategies that convert prospects into loyal customers across MOFU and BOFU marketing funnels. You'll shape brand narratives that resonate with our target audience, ensuring consistent messaging across all touchpoints while maximizing sales conversion rates. Collaborate with cross-functional teams to develop data-driven strategies that elevate our market position in the competitive property sector. Your expertise will directly impact revenue generation by bridging the gap between brand awareness and customer acquisition.
Tanggung Jawab
- Develop and execute comprehensive brand communication strategies for MOFU/BOFU marketing funnels
- Design compelling content frameworks that drive sales conversion and customer engagement
- Analyze market trends and competitor strategies to identify brand differentiation opportunities
- Lead cross-functional collaboration with marketing, sales, and creative teams
- Monitor campaign performance and optimize strategies based on KPIs and analytics
- Maintain brand consistency across all digital and traditional channels
- Create detailed brand strategy reports with actionable insights for leadership
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 3 years of experience in brand strategy or marketing management
- Proven track record in developing MOFU/BOFU conversion strategies
- Strong analytical skills with experience in market research and data interpretation
- Expertise in content strategy development across multiple channels
- Proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.)
- Exceptional communication and presentation abilities
- Portfolio demonstrating successful brand strategy implementations