Deskripsi Pekerjaan
Are you a visionary creative with a deep pulse on the beauty industry? We are seeking a highly motivated Brand Strategist Manager to join our dynamic team in Jakarta Barat. In this pivotal role, you will be the architect behind our brand identity, shaping how our products connect with consumers in an increasingly competitive market.
As our Brand Strategist Manager, you will leverage consumer insights, market trends, and data-driven analysis to develop comprehensive brand marketing initiatives. You will work closely with cross-functional teams to ensure that our brand voice is consistent, compelling, and aligned with our long-term business goals. If you have a passion for beauty and a talent for storytelling that drives engagement, we want to hear from you.
Tanggung Jawab
- Develop and execute holistic brand strategies that drive growth and market penetration in the beauty sector.
- Analyze consumer behavior, market trends, and competitor activities to identify new brand opportunities.
- Lead end-to-end brand campaign planning, from conceptualization to execution and performance tracking.
- Collaborate with creative, product, and sales teams to ensure brand consistency across all consumer touchpoints.
- Manage brand identity guidelines and ensure they are effectively implemented across all channels.
- Oversee brand marketing budgets, ensuring high ROI on all strategic initiatives.
- Produce regular performance reports and insights to stakeholders on brand health and campaign efficacy.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5 years of experience in brand management, specifically within the beauty, cosmetics, or lifestyle industry.
- Strong grasp of digital marketing trends and social media dynamics in the Indonesian beauty market.
- Proven ability to translate complex data into actionable brand strategies.
- Exceptional leadership skills with a track record of managing high-performing marketing teams.
- Strong command of both Bahasa Indonesia and English, with excellent communication and storytelling skills.
- Creative, analytical, and highly organized with a keen eye for aesthetic trends.