Deskripsi Pekerjaan
Join Transsion as a BTL Specialist (Branding Administration) and drive impactful below-the-line marketing initiatives for our smartphone brands, including Infinix. This role combines creative campaign execution with meticulous brand administration to enhance market visibility and consumer engagement. You'll collaborate with cross-functional teams to develop innovative promotional strategies, manage event logistics, and ensure brand consistency across all touchpoints. The ideal candidate thrives in fast-paced environments, possesses strong organizational skills, and is passionate about shaping brand narratives in the competitive tech industry. This position offers a unique opportunity to contribute to Transsion's growth while gaining hands-on experience in brand management and marketing operations.
Tanggung Jawab
- Plan, execute, and monitor below-the-line marketing campaigns for smartphone products
- Manage brand administration tasks including asset inventory and distribution
- Coordinate promotional events, activations, and experiential marketing initiatives
- Ensure brand consistency across all BTL materials and customer touchpoints
- Analyze campaign performance metrics and prepare comprehensive reports
- Liaise with vendors, agencies, and internal stakeholders for seamless execution
- Support development of branding strategies and marketing calendars
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 1-3 years of experience in BTL marketing or brand administration
- Strong project management and organizational abilities
- Excellent communication and interpersonal skills
- Proficiency in MS Office and marketing analytics tools
- Knowledge of smartphone industry trends and consumer behavior
- Ability to work independently and meet tight deadlines