Campaign Operations Officer

Are you ready to take your career to the next level?

Medela Potentia is seeking a dynamic Campaign Operations Officer to lead our digital growth initiatives. In this pivotal role, you will be responsible for executing and optimizing high-impact e-commerce campaigns that drive revenue and maximize Return on Ad Spend (ROAS). You will serve as the bridge between creative strategy and operational execution, ensuring our promotional activities resonate with the target audience while maintaining strict budget control.

Your day-to-day will involve managing complex relationships with various e-commerce platforms, analyzing performance data to uncover actionable insights, and refining our promotional strategies to outperform competitors. We are looking for a proactive problem-solver who can navigate the fast-paced world of online retail and turn data into compelling action plans. If you are passionate about digital marketing and have a track record of delivering results, we want to hear from you.

Key Responsibilities:

• Plan, execute, and optimize end-to-end e-commerce campaigns across major marketplaces and social channels.
• Manage and nurture relationships with platform partners to secure optimal placement and promotional support.
• Analyze campaign performance metrics (CTR, CPC, ROAS, Conversion Rate) to identify trends and optimize spend.
• Collaborate with the creative team to develop high-converting ad copy and visual assets.
• Monitor competitor activities and market trends to inform strategic adjustments.
• Ensure accurate inventory management and pricing synchronization during promotional periods.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 2-4 years of experience in e-commerce operations, digital marketing, or campaign management.
• Strong analytical skills with proficiency in data analysis tools (Google Analytics, Excel/Sheets).
• Excellent communication skills in English and Bahasa Indonesia.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Familiarity with e-commerce platforms (Tokopedia, Shopee, Lazada, etc.) is highly preferred.

Join us at Medela Potentia and help shape the future of our digital presence!