Deskripsi Pekerjaan
Are you a visionary marketing leader with a passion for driving brand growth in the dynamic retail and consumer products sector? Mandiri Andalan Utama, a prominent player in Palembang, Sumatera Selatan, is seeking an experienced and strategic Chief Marketing Officer (CMO) to spearhead our marketing initiatives and elevate our market presence.
As CMO, you will be the architect of our brand's future, responsible for developing and executing innovative marketing strategies that resonate with our target audience and drive significant business impact. You will lead a talented team, foster a culture of creativity and performance, and ensure our brand remains at the forefront of consumer minds.
We are looking for a results-oriented individual who can combine strategic thinking with hands-on execution, leveraging market insights to identify new opportunities and deliver measurable success. This is a critical leadership role that offers the chance to shape the trajectory of a growing company in a vibrant region.
Join Mandiri Andalan Utama and contribute to our mission of excellence. We offer a comprehensive benefits package designed to reward your expertise and dedication, including:
- Competitive Basic Salary (Gaji Pokok)
- Performance-based Incentives (Insentif)
- Attractive Allowances (Tunjangan)
- BPJS Kesehatan and Ketenagakerjaan (Health and Employment Social Security)
- Clear Career Progression Opportunities (Jenjang Karir)
If you're ready to make a significant impact and lead our marketing efforts to new heights, we invite you to apply.
Tanggung Jawab
- Develop, implement, and oversee comprehensive marketing strategies to achieve company objectives and drive brand awareness.
- Lead, mentor, and expand a high-performing marketing team, fostering a culture of innovation and accountability.
- Drive market research, analyze consumer trends, and conduct competitive analysis to identify growth opportunities and inform strategic decisions.
- Manage the entire marketing budget, ensuring optimal allocation of resources and measurable return on investment (ROI).
- Oversee all aspects of digital marketing, branding, public relations, advertising, and corporate communications.
- Collaborate closely with sales, product development, and other departments to ensure brand consistency and integrated market approaches.
- Identify and capitalize on new market segments and opportunities to expand customer reach and market share.
- Establish key performance indicators (KPIs) and regularly report on marketing effectiveness to the executive team.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is highly preferred.
- Minimum of 8-10 years of progressive experience in marketing, with at least 3-5 years in a senior leadership or CMO role, preferably within the retail or consumer products industry.
- Demonstrated success in developing and executing impactful marketing campaigns that have driven significant business growth.
- Profound understanding of market dynamics and consumer behavior within the Indonesian or Southeast Asian context.
- Exceptional leadership skills with a proven ability to build, inspire, and manage high-performing teams.
- Strong analytical capabilities with a data-driven approach to decision-making and problem-solving.
- Excellent communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
- Proficiency in modern digital marketing tools, platforms, and analytics.
- Strategic thinker with a creative mindset and a passion for innovation.