Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a Chief Marketing Officer specializing in banking products, with a focus on vehicle financing and refinancing solutions. We are seeking a dynamic marketing leader to drive our retail and consumer banking products to new heights. In this role, you will be responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility, attract new customers, and increase market share in the competitive banking sector.
The ideal candidate will have a deep understanding of the Indonesian financial market, particularly in vehicle financing and refinancing. You will work closely with cross-functional teams to create compelling marketing campaigns, analyze market trends, and identify growth opportunities. Your expertise in digital marketing, customer segmentation, and product positioning will be crucial in establishing Mandiri Andalan Utama as a leader in the banking industry.
If you are a results-driven marketing professional with a passion for the banking sector and a proven track record of success in driving marketing initiatives, we encourage you to apply. This contract position offers a unique opportunity to make a significant impact on our organization's growth trajectory.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for vehicle financing and refinancing products
- Lead cross-functional teams to create compelling marketing campaigns that resonate with target audiences
- Analyze market trends and customer behavior to identify growth opportunities
- Manage and optimize digital marketing channels, including social media, email marketing, and online advertising
- Collaborate with product development teams to ensure marketing alignment with business objectives
- Monitor and report on key performance indicators to measure campaign effectiveness
- Build and maintain relationships with key stakeholders, including financial institutions, dealerships, and partners
- Stay updated on industry regulations and ensure all marketing activities comply with banking standards
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Minimum 5 years of experience in marketing leadership roles within the banking or financial services sector
- Proven track record of successful marketing campaigns in vehicle financing or related products
- Strong analytical skills with the ability to interpret market data and customer insights
- Expertise in digital marketing strategies and tools, including SEO, SEM, and social media marketing
- Excellent communication, presentation, and interpersonal skills
- Ability to work effectively in a fast-paced, dynamic environment
- Knowledge of Indonesian banking regulations and compliance requirements