Deskripsi Pekerjaan
Are you a creative storyteller with a passion for beauty and wellness? Luvaz, a premier beauty clinic located in the heart of Jakarta, is looking for a dynamic Content and Social Media Specialist to elevate our brand presence. In this role, you will be the voice of our clinic, crafting engaging narratives that resonate with our target audience and drive community growth.
The ideal candidate is a digital native who understands the nuances of the Indonesian beauty market, possesses a sharp eye for visual aesthetics, and stays ahead of emerging social media trends. You will work closely with our team to produce high-quality content that showcases our professional services, improves brand authority, and fosters meaningful connections with our clients.
If you are looking to advance your career in a fast-paced environment where your creativity is rewarded, we invite you to join our growing team at Luvaz.
Tanggung Jawab
- Develop, implement, and manage a comprehensive social media content calendar across platforms (Instagram, TikTok, and YouTube).
- Create high-quality visual and written content, including short-form videos (Reels/TikToks), photography, and engaging captions.
- Monitor social media metrics and provide data-driven insights to optimize performance and audience engagement.
- Manage community interactions by responding to inquiries and comments in a professional, brand-aligned tone.
- Collaborate with the internal marketing team to align social media campaigns with overall beauty service promotions.
- Stay updated with the latest beauty industry trends and algorithm changes to maintain a competitive edge.
- Assist in managing influencer collaborations and partnership content production.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2 years of proven experience in social media management or content creation, preferably in the beauty, lifestyle, or aesthetic clinic industry.
- Proficiency in content creation tools (CapCut, Adobe Creative Suite, or Canva).
- Strong portfolio demonstrating successful social media campaigns and high-quality visual storytelling.
- Excellent command of Bahasa Indonesia and proficient English communication skills.
- Deep understanding of local social media trends and audience behavior in Indonesia.
- Ability to work on-site in Jakarta Pusat with a proactive and collaborative mindset.