Content and Social Media Specialist

About The Beaute: We are seeking a talented and creative Content and Social Media Specialist to join our dynamic team in Jakarta Pusat. In this pivotal role, you will be responsible for crafting compelling narratives and visual content that drive engagement and elevate our brand presence across all digital platforms. We are looking for a trend-savvy individual who can translate complex ideas into attractive, shareable content that resonates with our target audience.

Key Responsibilities:

• Develop and execute innovative content strategies that align with current digital trends and brand objectives.
• Create high-quality visual and written content for social media channels, blogs, and marketing campaigns.
• Manage social media calendars, ensuring consistent posting and community interaction.
• Analyze performance metrics to identify trends, optimize content, and improve audience engagement.
• Collaborate with the marketing team to ensure cohesive brand messaging and campaign execution.
• Stay updated on the latest social media algorithms and digital marketing tools.

Qualifications:

• Minimum of 2 years of experience in content creation or social media marketing.
• Strong portfolio demonstrating creativity, copywriting skills, and graphic design abilities.
• Proficiency in using design tools such as Canva, Adobe Photoshop, or video editing software.
• Excellent command of English and Indonesian languages with a keen eye for detail.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.