Deskripsi Pekerjaan
Tonton Clothing Indonesia, a leading fashion brand based in Bandung, West Java, is seeking a highly creative and skilled Content Creator to join our vibrant marketing team. We are dedicated to producing stylish and high-quality apparel that resonates with modern youth culture, and we need a visual storyteller who can bring our brand to life across all digital channels.
In this role, you will be the driving force behind our social media presence on platforms like TikTok, Instagram, and YouTube. You will conceptualize, capture, and edit compelling photo and video content that showcases our latest collections, behind-the-scenes moments, and lifestyle concepts. Your creativity will directly contribute to brand awareness, customer engagement, and online sales growth. This is a full-time position based in our Bandung creative studio.
Key Responsibilities: Develop engaging content strategies, coordinate with the marketing team on campaign briefs, manage the content calendar, and ensure a consistent brand aesthetic across all touchpoints. You will also analyze content performance to continuously refine our approach.
Why Join Tonton Clothing? We offer a competitive salary package (Rp 2,850,000 – Rp 4,010,000 per month), a supportive team culture, and the opportunity to work with one of Indonesia's most exciting fashion brands. If you are passionate about fashion and digital storytelling, we want to see your portfolio!
Tanggung Jawab
- Plan, shoot, and edit high-quality photo and video content for TikTok, Instagram (Reels & Stories), YouTube Shorts, and the company website.
- Develop creative concepts, storyboards, and scripts that align with Tonton Clothing's brand identity and marketing campaigns.
- Manage the social media content calendar to ensure consistent and timely posting of engaging material.
- Collaborate with the marketing and design teams to create promotional assets for new product launches and seasonal campaigns.
- Stay up-to-date with the latest social media trends, audio, filters, and creative formats to keep the brand's content fresh and relevant.
- Engage with the online community by responding to comments and direct messages to build a strong brand following.
- Assist in planning and executing on-location and in-studio photoshoots, including styling, lighting, and props.
- Track and analyze content performance metrics to optimize future content strategies.
Kualifikasi
- Proven experience as a Content Creator, Social Media Specialist, or similar role, with a strong portfolio demonstrating fashion or lifestyle content.
- Proficiency in video and photo editing software (e.g., CapCut, Adobe Premiere Pro, Lightroom, Canva, or Final Cut Pro).
- Deep understanding of social media platform algorithms and best practices (TikTok, Instagram, Facebook).
- Excellent visual aesthetic with a strong eye for composition, lighting, and color grading.
- Strong storytelling and copywriting skills, bilingual in English and Bahasa Indonesia.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Passion for fashion, streetwear, and youth culture.
- Willingness to work in Bandung and travel occasionally for shoots.