Deskripsi Pekerjaan
Are you a creative storyteller with a pulse on the latest digital trends? PT Linimuda Inspirasi Negeri is seeking a dynamic Content Marketing Specialist to join our growing team in Jakarta Selatan. In this role, you will be the creative engine behind our brand's voice on social media, specifically focusing on TikTok and X (formerly Twitter).
We are looking for someone who doesn't just 'post' content, but someone who understands the psychology of virality, community engagement, and data-driven storytelling. You will be responsible for end-to-end content productionâfrom ideation and scriptwriting to filming and performance analysis. If you are passionate about building digital communities and have a keen eye for high-performing content, we want to meet you.
Join us to shape the digital presence of an innovative company where your creative ideas are valued and your professional growth is a priority.
Tanggung Jawab
- Develop and execute comprehensive content strategies tailored for TikTok and X to drive brand awareness and engagement.
- Conceptualize, write, and produce high-quality video content (TikTok) and engaging copy (X) that aligns with current trends.
- Manage the end-to-end content calendar, ensuring consistent brand messaging and timely delivery.
- Analyze key performance metrics (views, shares, engagement rates, and conversion) to optimize future content strategies.
- Collaborate with the design and creative teams to produce visual assets that complement social media campaigns.
- Actively monitor social media trends and competitor activity to identify growth opportunities for the brand.
- Engage with the community by responding to comments and fostering meaningful interactions across platforms.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Minimum 1-2 years of experience in content marketing, social media management, or digital creative roles.
- Strong portfolio demonstrating successful content creation, particularly on TikTok and X.
- Deep understanding of short-form video production (scripting, shooting, and basic editing).
- Proficiency in social media analytics tools and a data-driven mindset for reporting performance.
- Excellent command of written and spoken Indonesian and English.
- Ability to work under pressure, manage multiple projects, and adapt quickly to shifting trends.