Deskripsi Pekerjaan
Are you a creative storyteller with a passion for public relations? Sicepat Express Indonesia is seeking a dynamic Content & PR Specialist to amplify our brand voice and drive engagement. In this pivotal role, you will develop compelling content strategies that resonate with our diverse audience while managing our public relations efforts to enhance our reputation as a leading logistics provider in Indonesia.
As part of our Marketing & Communication team, you will have the opportunity to work in a fast-paced environment, collaborating with cross-functional teams to ensure our messaging is consistent, impactful, and aligned with our business goals. If you have a knack for writing and a strategic mindset, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive content marketing strategies that align with company objectives and target audience needs.
- Manage media relations, organize press releases, and cultivate relationships with key industry journalists and influencers.
- Create engaging, high-quality content including blog posts, social media copy, newsletters, and press materials.
- Monitor and analyze content performance metrics to optimize campaigns and improve engagement rates.
- Stay updated on industry trends, competitor activities, and emerging PR opportunities.
- Collaborate with the design and product teams to ensure visual consistency in all communications.
- Represent the company at industry events, networking functions, and media briefings.
Kualifikasi
- Bachelor’s degree in Communication, Marketing, Public Relations, Journalism, or a related field.
- Minimum of 3 years of proven experience in content creation and PR management.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Strong understanding of digital marketing tools, SEO best practices, and social media platforms.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced setting.
- Strong organizational skills and attention to detail.
- A professional portfolio demonstrating relevant writing and PR work is highly preferred.