Deskripsi Pekerjaan
Are you a creative mind looking to drive impactful product launches? PT ASA MODE INTERNASIONAL is seeking a talented Content Strategist to lead our content-driven initiatives. In this pivotal role, you will be responsible for crafting compelling narratives that resonate with our audience, managing the entire content lifecycle from conceptualization to execution. You will work closely with cross-functional teams to ensure our product launches are not only successful but also memorable.
We are looking for someone who can translate complex product features into engaging stories that drive engagement and conversion. As a Content Strategist, you will have the opportunity to shape the voice of the brand and influence how our products are perceived in the market. Join us in creating content that matters and helps us achieve our strategic goals.
Tanggung Jawab
- Develop comprehensive content strategies specifically designed for new product launches.
- Oversee the end-to-end content lifecycle from initial ideation and research to final delivery and analysis.
- Craft compelling copy and narratives that align strictly with brand guidelines and marketing goals.
- Collaborate closely with design, product, and marketing teams to ensure cohesive messaging.
- Analyze content performance metrics to optimize future campaigns and strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
- Manage content calendars and ensure timely delivery of assets.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (3+ years) in content strategy, copywriting, or digital marketing.
- Strong understanding of SEO principles and content management systems (CMS).
- Excellent verbal and written communication skills in English.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with product launches is highly preferred.
- Strong analytical skills with the ability to interpret data and adjust strategies.