Deskripsi Pekerjaan
Are you a creative wordsmith with a passion for storytelling and digital marketing? PT Creator Star Indonesia is looking for a dynamic Copywriter for Novel Ads to join our growing team in Jakarta Selatan. In this role, you will be the creative engine behind our advertising campaigns for popular digital novels, crafting compelling narratives that capture attention and drive engagement in a competitive market.
We are looking for someone who understands the nuances of hook-driven writing. You will transform plot synopses into high-converting ad copy across various social media platforms. If you have a knack for cliffhangers, emotional hooks, and data-driven creativity, we want to hear from you!
Tanggung Jawab
- Develop high-converting ad copy for various digital novel genres.
- Craft creative hooks and headlines to maximize Click-Through Rates (CTR).
- Collaborate with the creative team to align copy with visual assets.
- Analyze ad performance metrics to refine and optimize messaging strategies.
- Conduct competitive research on current digital literature market trends.
- Write scripts for short-form video ads (TikTok/Reels/Shorts).
- Manage multiple projects simultaneously while meeting tight deadlines.
Kualifikasi
- Bachelor’s degree in Communications, Marketing, Literature, or a related field.
- Minimum 1-2 years of experience in copywriting or digital marketing.
- Excellent command of written Indonesian and English.
- A deep interest in reading/consuming web-novels or serialized content.
- Strong grasp of social media trends and content consumption habits.
- Experience with performance marketing or ad platforms (Meta, TikTok Ads) is a plus.
- Creative, detail-oriented, and able to adapt writing styles quickly.