Deskripsi Pekerjaan
Join our creative team as a Copywriter (Nutriflakes Brand) and shape the voice of one Indonesia's most beloved food brands. You'll craft compelling narratives that resonate with health-conscious consumers across digital platforms. This role demands mastery of persuasive storytelling for social media, creating everything from viral TikTok scripts to conversion-driven headlines and CTAs. You'll collaborate closely with marketing and design teams to ensure brand consistency while translating Nutriflakes' nutritional values into engaging content that drives audience engagement and brand loyalty.
Perfect for wordsmiths who thrive in fast-paced environments, you'll develop campaign wording that cuts through digital noise and positions Nutriflakes as a market leader. Your creativity will directly impact consumer perception and business growth in Indonesia's competitive FMCG landscape. This position offers the chance to hone your copywriting skills while contributing to a brand with genuine social impact.
Tanggung Jawab
- Develop compelling copy for social media platforms including captions, TikTok/Reels scripts, headlines, hooks, and CTAs
- Create campaign wording that aligns with Nutriflakes' brand voice and marketing objectives
- Collaborate with design and marketing teams to ensure visual-text harmony in all materials
- Optimize content for SEO and audience engagement across digital channels
- Adhere to brand guidelines while maintaining creative freshness and innovation
- Analyze content performance metrics to refine copy strategies
- Support seasonal campaign launches with timely and impactful messaging
Kualifikasi
- Diploma or Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of professional copywriting experience for FMCG brands
- Portfolio demonstrating excellence in social media and campaign copy
- Expertise in Indonesian language with exceptional grammar and storytelling skills
- Understanding of consumer psychology and digital marketing principles
- Proficiency in content management systems and SEO best practices
- Ability to thrive in deadline-driven environments with multiple projects
- Strong collaboration skills with cross-functional teams