Deskripsi Pekerjaan
Are you a visionary storyteller with a data-driven mindset? We are seeking a dynamic Creative Brand Strategist & Product Marketing Lead to anchor our brand identity and drive product growth. In this pivotal role, you will be the bridge between creative conceptualization and market performance, ensuring our products not only resonate with our target audience but stand out in a competitive landscape.
You will lead end-to-end campaigns, orchestrating creative development, influencer partnerships, and deep-dive consumer research. We are looking for someone who understands the nuances of the Indonesian market and can turn consumer insights into actionable marketing strategies that deliver measurable ROI.
Tanggung Jawab
- Develop and execute holistic brand strategies that elevate market positioning and consumer brand perception.
- Lead product marketing initiatives, from initial market research and competitor analysis to go-to-market strategy.
- Collaborate with creative teams to produce compelling visual and written content that drives engagement and conversion.
- Manage end-to-end influencer marketing programs to expand brand reach and credibility.
- Conduct regular consumer research and sentiment analysis to identify new growth opportunities.
- Monitor campaign performance metrics and provide data-backed insights to optimize marketing spend.
- Maintain brand consistency across all channels, ensuring every touchpoint aligns with our core identity.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in brand strategy, product marketing, or creative lead roles.
- Strong portfolio showcasing successful brand campaigns or product launches.
- Deep understanding of the Indonesian consumer landscape and digital marketing trends.
- Exceptional project management skills with the ability to lead cross-functional teams.
- Proven ability to synthesize research data into creative, actionable strategies.
- Strong interpersonal skills with a proven track record in influencer relationship management.