Deskripsi Pekerjaan
Are you a visionary creative strategist with a passion for fashion and digital growth? PT Sosialita Fashion Byprita is seeking a high-impact Creative Growth Lead to join our team in Kabupaten Bogor. In this pivotal role, you will define the visual and narrative direction of our brand, ensuring that our creative assets are not only aesthetically stunning but also highly effective in driving conversion and brand loyalty.
You will lead a dynamic team to transform brand vision into high-performing content. We are looking for a data-driven creative leader who understands the intersection of consumer psychology, trend forecasting, and performance marketing. If you are ready to scale our digital presence and create content that resonates with the modern fashion consumer, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive creative strategies that align with business growth objectives and brand identity.
- Lead the end-to-end production of high-converting creative assets across social media, web, and digital advertising channels.
- Analyze performance metrics of creative campaigns and iterate strategies to optimize ROI and engagement rates.
- Collaborate cross-functionally with marketing, product, and sales teams to ensure a cohesive brand narrative.
- Stay ahead of fashion trends and digital content innovations to maintain the brand's competitive edge in the market.
- Mentor and manage creative team members, fostering a culture of excellence, speed, and creative innovation.
- Oversee the content calendar to ensure consistent, relevant, and timely communication with our target audience.
Kualifikasi
- Minimum 3-5 years of experience in creative direction, content strategy, or brand management, preferably in the fashion or e-commerce industry.
- Strong portfolio demonstrating expertise in multi-channel creative storytelling and performance-based marketing assets.
- Proven ability to translate business goals into actionable creative briefs and successful digital campaigns.
- Proficiency in analyzing digital performance data (e.g., Meta Insights, Google Analytics) to inform creative decisions.
- Excellent leadership skills with a track record of managing creative teams and project timelines effectively.
- Strong aesthetic sense with a deep understanding of current fashion digital trends and consumer behavior.
- Bachelor's degree in Marketing, Communications, Design, or a related field.